-To Communicate with Consumers, a Company Can Use One or More

question 233

Multiple Choice

-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled C represents __________.

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)direct marketing

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Definitions:

Potential Solutions

Various options or strategies that could be implemented to solve a problem or challenge.

Exploratory Research

Research conducted to gather more information about a problem or to make a tentative hypothesis more specific, often the initial step in the research process.

Marketing Research

The process of gathering, analyzing, and interpreting information about a market, about a product or service to be offered for sale in that market, and about past, present, and potential customers for the product or service.

Sampling

The process of selecting a subset of individuals, items, or data from a larger population or set to estimate characteristics or outcomes of the whole group.