Gross Rating Points (GRPs) Are Determined by the Formula

question 11

Multiple Choice

Gross rating points (GRPs) are determined by the formula

• A)reach multiplied by frequency.
• B)reach multiplied by rating.
• C)rating multiplied by cost in dollars.
• D)cost divided by reach.
• E)cost divided by (reach multiplied by frequency).

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Definitions:

Instrumental Stage

A developmental phase where an individual learns to engage in activities or behaviors for the sake of achieving a goal or obtaining a reward.

Moral Development

The process by which individuals learn to differentiate right from wrong, acquire virtues, and make ethical decisions as they grow and mature.

Defer

To postpone or delay an action or decision to a later time.

Moral Intelligence

The capacity to understand principles of right and wrong and to behave according to these principles, leading to ethical decision making.