While Many Commercials That Use Humorous Appeals Gain the Attention

question 60

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience, they

• A)are most effective because they work so well for global campaigns.
• B)contain no information to help consumers.
• C)do not appeal to either men or women.
• D)wear out quickly, boring the consumer.
• E)don't appeal to the Generation Y cohort.

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