Which of the Following Statements About Comparative Advertising Is Most

question 356

Multiple Choice

Which of the following statements about comparative advertising is most accurate?

• A)Comparative advertisements increase the perceived quality of the advertiser's brand.
• B)Comparative advertisements now constitute over 90% of all television ads.
• C)Comparative advertisements attract less consumer attention in the advertiser's brand.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can,and often do,cause more harm than good.

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Definitions:

Health Care Suppliers

Entities that provide medical goods and services including hospitals, clinics, pharmacies, and manufacturers of medical equipment.

Demand

The willingness and capacity of customers to buy products and services at specific prices.

Supply

The total amount of a good or service that producers are willing and able to sell at a given price level.

Insurance Copayments

The fixed out-of-pocket amount paid by an insured for covered services, in addition to any insurance-covered portion.