Which of the Following Statements About Sales Tests Is Most

question 337

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)With sales tests, product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the cost inquiries are considered the most effective.
• B)With sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure actual purchases.
• D)In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign.
• E)In a sales test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

Interest Rate

The proportion of a loan that is charged as interest to the borrower, typically expressed as an annual percentage of the outstanding loan.

Discounting

The procedure used to calculate the present value of future income, which is inversely related to both the interest rate and the amount of time that passes before the funds are received.

Present Value

The current worth of a future sum of money or stream of cash flows, given a specified rate of return.

Discounting

The process of determining the present value of future cash flows by applying a particular interest rate; often used in investment and finance.