Which of the Following Statements About Sales Tests Is Most

question 337

Multiple Choice

Which of the following statements about sales tests is most accurate?

• A)With sales tests, product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the cost inquiries are considered the most effective.
• B)With sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting.
• C)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure actual purchases.
• D)In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign.
• E)In a sales test, respondents are first shown an ad and then asked whether their previous exposure to it was through reading, viewing, or listening.

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Definitions:

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