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The Nabisco Created a Free-Standing Rack in the Shape of a Bus

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The Nabisco created a free-standing rack in the shape of a bus for its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a __________.


Definitions:

Recognizing One's Emotions

The ability of an individual to identify and understand their own emotional states.

Capabilities

The skills, knowledge, and resources an organization or individual possesses that enable them to achieve objectives and perform effectively.

Intense Dislike

A strong feeling of aversion or antipathy towards someone or something.

Attitude

An established attitude or emotional stance towards a person or thing, often shown through how one acts.

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