The Purpose of a Reminder Advertisement Is to

question 31

Multiple Choice

The purpose of a reminder advertisement is to

• A)promote a specific brand's features and benefits.
• B)tell people what a product is, what it can do, and where it can be found.
• C)state the position of a company on an issue.
• D)reinforce previous knowledge of a product.
• E)promote the advantages of one product class over another.

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Definitions:

Pavlovian Conditioning

Also known as classical conditioning, it is a learning process that occurs when two stimuli are repeatedly paired: a neutral stimulus and one that evokes a natural response.

Joseph Wolpe

A South African psychiatrist known for developing systematic desensitization, a method used in behavior therapy to treat phobias and other anxiety disorders by gradually exposing the patient to the anxiety source.

Mary Cover Jones

An early psychologist known for her work in counter-conditioning, effectively using this technique to cure phobias.

Conditioned Response

the learned reaction to a conditioned stimulus that occurs as a result of previous conditioning.