The Purpose of Reminder Institutional Advertisements Is to

question 216

Multiple Choice

The purpose of reminder institutional advertisements is to

• A) promote a specific brand's features and benefits.
• B) tell people what a company is, what it can do, and where it is located.
• C) state the position of a company on an issue.
• D) bring the company's name to the attention of the target market again.
• E) promote the advantages of one product class over another.

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Definitions:

Constructively Presented

A concept where something is deemed to be presented or made available through implication or through the circumstances, rather than by direct presentation.

Donative Intent

The intention to give a gift expressed by a donor, a key requirement in the law of gifts to demonstrate that a transfer is indeed intended as a gift.

Legal Action

Legal action is the process of seeking resolution or enforcement of rights through the judicial system.

Liability

A legal responsibility or obligation, often financial in nature, that an individual or entity is bound to settle.