Reinforcement Ads Are Reminder Ads That

question 232

Multiple Choice

Reinforcement ads are reminder ads that

• A) assure current users they made the correct choice in choosing the product.
• B) reinforce previous knowledge of a product.
• C) repeat ad campaigns that have been used before in order to remind consumers of how good the ads were.
• D) reaffirm a company's position on an issue of importance or interest.
• E) reassure the company it has made the right choice in advertising the product.

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Definitions:

Beta Waves

A brainwave pattern, typically associated with active, alert cognition and wakefulness.

Delta Waves

Slow brain waves typically associated with deep sleep and important in the consolidation of memory.

Slow-Wave Sleep

A deep sleep stage characterized by low-frequency, high-amplitude brain waves, essential for physical restoration and memory consolidation.

Delta Waves

Slow brainwaves predominantly seen in deep sleep that are associated with healing, dreaming, and detached awareness.