The First Decision in Developing an Advertising Program Is to

question 168

Multiple Choice

The first decision in developing an advertising program is to

• A) set the budget.
• B) specify the advertising objectives.
• C) identify the target audience.
• D) select the appeal.
• E) select the media.

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Definitions:

Canadians

Individuals who are from or resident in Canada, a country in North America.

Discrepancy

A lack of compatibility or consistency between two or more facts, figures, or opinions, indicating a difference that may need to be reconciled.

Plow Agriculture

The practice of farming involving the turning of the soil using plows, a method that significantly influences agricultural productivity and ecosystem changes.

Long-distance Warfare

Military engagements or strategies that involve combat forces attacking the enemy from a considerable distance away, often utilizing advanced technology such as drones or missiles.