Examlex
All of the following statements are true about using humorous appeals in advertising EXCEPT:
Surrounding Objects
Physical items or entities located in the immediate environment around a person or the focus of attention.
Lightness Constancy
The ability of the human visual system to perceive the whiteness, greyness, or blackness of objects under varying lighting conditions as unchanging.
Reflected Light
Light that bounces off surfaces instead of being absorbed, which allows objects to be visible to the human eye.
Perceptual Adaptation
The ability of the body to adjust to an environment by filtering sensory information and focusing on relevant stimuli.
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