All of the Following Are Difficulties Associated with Creating an Actual

question 111

Multiple Choice

All of the following are difficulties associated with creating an actual advertising message EXCEPT:

• A)compensating actors is very expensive.
• B)shooting commercials in several locations for global campaigns has increased.
• C)replacing actors with computer-generated animation is ineffective since they are better able to translate a copywriter's message into ads with a fear, sex, or humorous appeal.
• D)designing quality artwork, layout, and production for advertisements is time consuming.
• E)translating the copywriter's ideas into an actual advertisement is a complex process.

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Definitions:

External Cost

Costs that are not borne by the parties involved in an economic transaction but are suffered by other members of society.

Free-Rider Problem

A situation where individuals consume more than their fair share of a public resource, or shoulder less than a fair share of the costs of its production, without contributing to the resource's provision.

Air Pollution

The presence of harmful or excessive quantities of substances, including gases, particulates, and biological molecules, in the Earth's atmosphere, causing diseases, allergies, or environmental damage.

Donations

Voluntary transfers of resources, including money or goods, from one party to another without the expectation of receiving something in return.