Advertisers Use a Mix of Media Forms and Vehicles to Maximize

question 161

Multiple Choice

Advertisers use a mix of media forms and vehicles to maximize the __________ of the message to the target audience while at the same time minimizing __________.

• A)revenues; costs
• B)exposure; costs
• C)rating; frequency
• D)rating; share
• E)CPM; GRP

---

Definitions:

Enter Credit Card Charges

The act of recording expenses made through a credit card in an accounting system.

Item List

A compiled list of goods or services within a software application that can be bought, sold, or used in transactions.

Customer List

A record of clients that a business has, including their contact information and possibly purchase history.

Owner List

A detailed record or enumeration of the owners or stakeholders of a particular asset, business, or property.