Frequency Refers to

question 140

Multiple Choice

Frequency refers to

• A)the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service.
• B)the total number of times an advertisement is aired on television or radio.
• C)the average number of times a firm airs an advertisement.
• D)the number of times an advertisement can be shown before it begins to lose its effectiveness.
• E)the average number of times a person in the target audience is exposed to an advertisement.

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Definitions:

Social Game

A video game that is played in a social context, often involving multiple players and interaction through social networking services or platforms.

Goal-Oriented Activity

Tasks or actions undertaken with a specific, defined objective in mind, aiming to achieve a particular outcome.

Online Connectivity

The ability of devices to connect and communicate over the internet, enabling digital interactions and access to web resources.

Social Entertainment Zone

An area within social media platforms dedicated to providing entertainment content such as games, videos, and music to users.