The Three Approaches to Setting Advertising Schedules Are

question 10

Multiple Choice

The three approaches to setting advertising schedules are

• A) flexible, seasonal, and continuous.
• B) spontaneous, continuous, and intermittent.
• C) continuous, flighting, and pulse.
• D) day time, prime time, and off-peak.
• E) sporadic, intermittent, and infrequent.

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Definitions:

Defensive Attribution

A cognitive bias where an individual attributes causes of accidents or misfortunes to external factors to avoid personal blame or fear of future negative events.

Bad Mouth

To speak negatively about someone or something, often in a disrespectful or slanderous manner.

Cognitive Dissonance

A psychological state of tension that occurs when an individual holds two conflicting thoughts, beliefs, attitudes, or perceptions simultaneously.

Imbalance

A state of lack of equilibrium or proportion, in physical contexts, emotional states, or relationships.