The Starch Test Uses Aided Recall to Determine the Percentage

question 204

Multiple Choice

The Starch test uses aided recall to determine the percentage of those who: (1) __________, (2) saw or read any part of the ad identifying the product or brand, (3) read any part of the ad's copy,and (4) read at least half of the ad.

• A)felt the ad was vague or ambiguous
• B)felt elements of the ad were inappropriate
• C)could summarize the key ad points in their own words
• D)remember seeing a specific magazine ad
• E)remembered having seen the ad before and had already tried the product

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Definitions:

Relationships

The ways in which two or more concepts, objects, or people are connected, or the state of being connected.

Qualitative Method

Research methods that collect non-numerical data used to understand concepts, thoughts, or experiences.

Interview

The process of asking questions of a respondent, usually face to face or by phone or video, to elicit information the researcher is interested in. See also fully structured interviews, semistructured interviews, and unstructured interviews.

Speech Community

A group of people who share a set of linguistic norms and patterns, facilitating communication within the group.