A Sales Promotion in Which the Consumer Is Invited to Apply

question 380

Multiple Choice

A sales promotion in which the consumer is invited to apply their skill or analytical or creative thinking to try to win a price is referred to as a __________.

• A)contest
• B)challenge
• C)competition
• D)sweepstakes
• E)public relations campaign

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Definitions:

Diathesis-stress Model

A psychological theory that explains behavior as a predispositional vulnerability together with stress from life experiences.

Mental Disorders

Conditions characterized by disturbances in a person's thoughts, emotions, or behavior.

Predisposition

A natural inclination or tendency to behave in a certain way or to develop a particular condition based on genetic or environmental factors.

Mental Disorder

A condition characterized by disturbances in a person's thinking, emotional regulation, or behavior, causing distress or impaired function.