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The Nabisco created a free-standing rack in the shape of a bus for its Ritz and other cracker products. The goal of the sales promotion was to maximize the consumers' attention to lunch box and after-school snacks. The "bus," which provided storage for the featured products, was placed in a high-traffic area of U.S. grocery stores. This type of sales promotion is referred to as a __________.
Mean
A statistical measure representing the arithmetic average of a set of numbers, calculated by adding all the numbers and dividing by the count of those numbers.
Correlational
Correlational research refers to a type of non-experimental study designed to identify the relationship or association between two or more variables, without implying causation.
Statistical Results
Outcomes derived from the application of statistical methods, often used to infer conclusions from data.
Inferential Statistics
Mathematical procedures that allow a researcher to draw further claims from a data pattern, including claims about whether the pattern observed in the sample is likely to be observed in other samples.
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