Which of the Following Statements About Comparative Advertising Is Most

question 16

Multiple Choice

Which of the following statements about comparative advertising is most accurate?

• A)Comparative advertisements now constitute over 90% of all television ads.
• B)Comparative advertisements attract more consumer attention for the advertiser's brand.
• C)Comparative advertisements can decrease the perceived quality of the advertiser's brand.
• D)Comparative advertisements have been banned by the Federal Trade Commission.
• E)Comparative advertisements can,and often do,cause more harm than good.

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Definitions:

Perceptual Benefits

The advantages or positive outcomes perceived by consumers, often subjective and based on personal interpretation of a product or service’s attributes.

Functional Benefit

The practical or utilitarian advantage that a product or service provides to its users.

Psychological Benefit

The emotional or mental gain derived from a product or service, which can include feelings of pleasure, satisfaction, or well-being.

Perceptual Benefit

Perceptual benefit refers to the subjective value or advantage that consumers perceive in a product or service, which influences their decision-making process.