The Consumer Sales Promotion That Involves the Use of a Brand-Name

question 337

Multiple Choice

The consumer sales promotion that involves the use of a brand-name product in a movie,television show,video,or a commercial for another product is referred to as (a) __________.

• A)co-branding
• B)subliminal tie-in
• C)product placement
• D)partnership promotion
• E)product parallelism

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Definitions:

Embryo

The early stage of development in multicellular organisms, in humans, it refers to the period from fertilization until the end of the eighth week of gestation, when the being is then referred to as a fetus.

Preterm Birth Rate

The proportion of births that occur before a pregnancy reaches full term, often defined as before 37 weeks of gestation.

Intrauterine Growth Restriction

A condition where a fetus does not grow at the expected rate during pregnancy.

Gestational Age

The amount of time between conception and birth. The normal gestational age is between 37 and 43 weeks.