-To Communicate with Consumers, a Company Can Use One or More

question 79

Multiple Choice

-To communicate with consumers, a company can use one or more of five promotion alternatives. In Figure 14-2 above, the promotional element labeled Box A represents __________.

• A)advertising
• B)personal selling
• C)public relations
• D)sales promotion
• E)direct marketing

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Definitions:

Written Message

A form of communication expressed through written symbols, either printed or electronic.

Face-To-Face Communication

Direct interaction between individuals, featuring immediate verbal and non-verbal exchanges, often seen as more personal and effective.

Preferred Method

A favored or chosen technique or approach for achieving a specific outcome or handling a situation.

Follow-Up Letters

Written communications sent after interviews or meetings to express gratitude, reinforce interest, and provide or request further information.