One Way TV Advertising Can Reduce Wasted Coverage Is to

question 345

Multiple Choice

One way TV advertising can reduce wasted coverage is to

• A)identify the target market it wishes to address explicitly within the first three seconds of the commercial so the message can be ignored by non-targeted viewers.
• B)run shorter ads in a greater number of geographical areas.
• C)identify specific times of day or night when the target audience would be more likely to tune in.
• D)develop more creative ads so that more people will choose to watch them.
• E)run the ads on less expensive, narrowly focused, specialized cable and satellite channels.

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Definitions:

Diagnostic Displays

Visual representations of data or analyses, such as graphs or charts, used to identify patterns, outliers, or significant details within the data.

Leverage

In finance, the use of borrowed money to increase the potential return of an investment; in statistical analysis, it is a measure of how far an independent variable deviates from its mean.

Studentized Residuals

Residuals divided by an estimate of their standard deviation, often used in regression analysis to identify outliers.

Least-Squares Regression

A statistical method that fits a regression line to a dataset by minimizing the squares of the differences between observed and predicted values.