In A(n)__________ Test,the Test Ad Is Placed in a Collection

question 41

Multiple Choice

In a(n) __________ test,the test ad is placed in a collection with several other ads and stores,and consumers are asked to read through the collection.Afterward,subjects are asked for their impressions of the ads on several evaluative scales.

• A)theater test
• B)range test
• C)group test
• D)portfolio test
• E)jury test