Which of the Following Statements About Advertising Is Most Accurate

question 58

Multiple Choice

Which of the following statements about advertising is most accurate?

• A)Advertising has limited control as to when and where an advertisement will be used.
• B)Advertising allows a firm to reach a mass market.
• C)A key advantage of advertising is its ability to use customized interactions.
• D)Advertising can be a very effective attention getter for new products, but has little impact for repeat buys.
• E)Advertising is one of the least costly forms of promotion because it reaches a pretested market.

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Definitions:

Warmth-coldness

A psychological dimension characterizing interpersonal relationships or personality traits, ranging from warmth (friendly, compassionate) to coldness (unfriendly, indifferent).

Restrictiveness-permissiveness

A spectrum describing parenting or educational styles, with restrictiveness involving strict rules and permissiveness entailing more freedom and fewer rules.

Baumrind

Refers to Diana Baumrind, a developmental psychologist known for her research on parenting styles and their effects on children.

Consistent Control

Involves maintaining steady and predictable management or regulation over a process, behavior, or mechanism to achieve desired outcomes.