Public Relations Refers to

question 253

Multiple Choice

Public relations refers to

• A)a seller-directed flow of communication,often in a face-to-face encounter,designed to promote a product with the purpose of making a sale.
• B)an individualized communications program specifically designed for a single customer because the item being sold is unique to that person.
• C)a mass selling approach that has been be tailored to meet the more select needs of a target market based on age,gender,ethnicity,or occupation.
• D)a form of communication that is intended to counteract any negative information or misinformation that has been fomented by competitors or disgruntled customers.
• E)a form of communication management that seeks to influence the feelings,opinions,or beliefs held by customers,prospective customers,stockholders,suppliers,employees,and other publics about a company and its products or services.

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Definitions:

Aggregate Income

The total income earned by all individuals and organizations in an economy over a specific period of time.

Aggregate Income

The total income earned by all individuals and entities within an economy during a given time period.

Consumption Function

An economic formula representing the relationship between total consumption and gross national income, indicating how changes in income affect spending.

Aggregate Income

The sum of earnings for all people and organizations within a specific economic system.