The Local Radio Station Broadcast a Story About a Dry-Cleaner

question 211

Multiple Choice

The local radio station broadcast a story about a dry-cleaner that requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry-cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from __________.

• A)advertising
• B)direct marketing
• C)personal selling
• D)publicity
• E)sales promotion

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Definitions:

Retail Outlet

A physical or digital store where consumers can purchase goods or services.

Target Market Coverage

The extent to which a business reaches its defined target market through its marketing efforts.

Intensive Distribution

A marketing strategy where a company aims to place its products in as many outlets as possible to achieve wide market coverage.

Candy Bars

Confectionery products that are usually made from chocolate and may contain nuts, caramel, nougat, or other sweet fillings.