One of the Advantages Associated with Radio as an Advertising

question 283

Multiple Choice

One of the advantages associated with radio as an advertising medium is that it

• A)has a long exposure time.
• B)has a perishable message.
• C)has an unlimited amount of advertising time available.
• D)allows ads to be placed quickly.
• E)is relatively simple to convey complex messages.

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Definitions:

Taste Sensations

The sensory experience produced when a substance in the mouth reacts chemically with taste receptor cells located on taste buds.

Structuralist Approach

A method in psychology aiming to understand the structure of the mind by analyzing its constituent components, such as sensations and perceptions.

Functionalism

An approach in psychology that focuses on the roles and functions of the mind and behavior in individuals' adaptation to their environment.

Purpose of Behaviour

The underlying reason or motive for why a specific action or behavior is performed by an individual.