During the Implementation Phase of an IMC Program,a Firm Will

question 236

Multiple Choice

During the implementation phase of an IMC program,a firm will ________ and carry out promotion.

• A)posttest the promotion
• B)design the promotion
• C)state the mission
• D)identify possible advertising or promotional firms
• E)pretest the promotion

---

Definitions:

Persuasive Argument

The use of logical reasoning, evidence, and eloquence to convince others to adopt a certain viewpoint or course of action.

Principle

A fundamental truth or proposition that serves as the foundation for a system of belief or behavior.

Real Attitude Change

Real attitude change refers to a genuine shift in a person's beliefs, feelings, or positions on a particular issue, resulting from persuasion, new information, or reevaluation of existing information.

Counterinfluence

Methods or strategies used to combat or reduce the effect of influence attempts by others.