In the Hierarchy of Effects,the Consumer's Actual First Purchase and Use

question 182

Multiple Choice

In the hierarchy of effects,the consumer's actual first purchase and use of the product or brand is referred to as the __________ stage.

• A)adoption
• B)evaluation
• C)awareness
• D)interest
• E)trial

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Definitions:

Teleconferencing

The use of telecommunications technology to hold meetings between participants in different locations, allowing for audio and video communication.

Constructive Feedback

Information provided to an individual or group that is intended to help improve or develop performance, behavior, or skills in a supportive manner.

Impact on the Receiver

The effect or influence that a communicated message or action has on the individual or group receiving it.

Active Listener

A person who pays full attention to the speaker, understands, responds, and then remembers what is being said, engaging in effective and empathetic communication.