The Key Goal for Retailers in the Accelerated Development Phase

question 159

Multiple Choice

The key goal for retailers in the accelerated development phase of the retail life cycle is to

• A) recover start-up costs.
• B) establish a dominant position in the fight for market share.
• C) delay entering the decline stage of the retail life cycle.
• D) find ways of discouraging customers from moving to low-margin, mass-volume outlets.
• E) establish a retail concept that is a sharp departure from existing competition.

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Definitions:

Corporate Officers

Senior executives or top managers within a corporation who are given authority by the board of directors to manage the day-to-day operations and make significant business decisions.

Directors

Members of a company's board responsible for making major policy and financial decisions, acting collectively in the best interests of the company and its shareholders.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, giving them ownership interests.

Articles Of Incorporation

A document that must be filed with a secretary of state to create a corporation. Usually, it includes the basic rights and responsibilities of the corporation and the shareholders.