All of the Following Are Challenges and Opportunities That Direct

question 110

Multiple Choice

All of the following are challenges and opportunities that direct marketing faces in global markets EXCEPT:

• A)the need for improved reliability and security in many countries has slowed the growth of direct mail.
• B)the dramatic growth of mobile phone penetration has created an opportunity for direct mobile marketing.
• C)the use of web "tracking" tools by direct marketers to segment consumers and match them with advertising are appreciated by consumers because they speed up the online purchase process.
• D)the mail, telephone, and Internet systems in many countries are not as well developed as they are in the U.S.
• E)the European Union passed a consumer privacy law, called the Data Protection Directive due to consumer concerns about privacy.

---

Definitions:

Prolactin

A hormone produced by the anterior pituitary gland that stimulates milk production after childbirth.

Sperm Cell

A male reproductive cell or gamete involved in sexual reproduction.

Ovum

One egg. The female “egg” that unites with the male sperm to begin reproduction.

Uterus

A muscular organ in the female reproductive system where a fertilized egg can develop into a fetus.