Marketing Channels Help Create Value for Consumers Through Four Utilities

question 265

Multiple Choice

Marketing channels help create value for consumers through four utilities. These utilities are

• A) product, price, promotion, and place.
• B) form, function, risk-taking, and selling.
• C) time, place, form, and possession.
• D) transactional, logistical, facilitating, and marketing.
• E) buying, selling, storing, and transporting.

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Definitions:

Standard Rules

Established guidelines or procedures that are followed within an organization to maintain consistency and order.

Safety Needs

Fundamental requirements for personal security, protection, and stability, as identified in Maslow's hierarchy of needs.

Stability

The condition in which a system, such as an economy or ecological system, remains consistent and balanced over time.

Daily Life

The routine activities and experiences that constitute a person's everyday existence.