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For years, a local had customers lining up around the building for breakfast. When the city announced that it was building an off ramp from the highway that would conceivably double his customer traffic, the proprietor was delighted. Having had so much success in previous years, he felt certain his savings could hold him over through the three-month construction. Unfortunately, construction delays continued for an additional six months and the work still continued. The owner's best pricing objective at this point would most likely be __________.
Portfolio Beta
A measure of a portfolio's volatility relative to the market as a whole; it indicates the sensitivity of the portfolio's returns to market returns.
Unsystematic Risks
Risks that affect a specific company or industry, as opposed to the market as a whole, including management decisions or product recalls.
Well-Diversified Portfolio
An investment portfolio that spreads risk and opportunity across a wide range of assets and sectors, aiming to reduce the impact of any single investment's poor performance.
Diversifiable Risk
A type of investment risk that can be reduced through diversification, relating to factors affecting specific industries, companies, or securities rather than the market as a whole.
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