Mark Johnson, the Manager of a Discount Consumer Electronics Store

question 25

Multiple Choice

Mark Johnson, the manager of a discount consumer electronics store, was approached by the manufacturer's representative on behalf of a marketer of a popular and profitable line of storage racks. The manufacturer's representative implied that if Johnson doesn't raise the retail prices for the storage racks to those paid by the marketer's non-discount customers, Johnson's supply of racks may be severely curtailed. The manufacturer's representative is guilty of attempting

• A)horizontal price-fixing.
• B)vertical price-fixing.
• C)price discrimination.
• D)predatory pricing.
• E)bait and switch pricing.

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Definitions:

Target's Speech

The specific language or discourse directed towards or referencing a particular individual or group.

Good Trait

An inherent quality or characteristic in an individual considered to be morally right, beneficial, or advantageous.

High Conscientiousness

A personality trait characterized by thoroughness, carefulness, and efficiency.