A Flexible-Price Policy Refers to

question 242

Multiple Choice

A flexible-price policy refers to

• A)setting the price of a line of products at a number of different specific pricing points.
• B)setting the prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item.
• C)deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
• D)setting different prices for products and services depending on individual buyers and purchase situations.
• E)adding a fixed percentage to the cost of all items in a specific product class.

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Definitions:

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