A Reference Value

question 35

Multiple Choice

A reference value

• A)is relative to the amount of time and energy a consumer puts into the purchase process.
• B)is based upon the value assigned to similar items used by the consumer's peers.
• C)results from performing a careful break-even analysis.
• D)involves comparing the costs and benefits of substitute items.
• E)is based upon the differential between customers' "needs" and "wants."

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Definitions:

Prewritten Application

Software or program that is developed for sale or distribution to multiple users, designed to perform specific tasks or functions.

Prewritten Applications

Software products that are developed and available for sale to the general public without the need for customization.

Gigster

A platform or service that connects freelance technology professionals with businesses or projects needing technical skill sets.

Entrepreneurs

Entrepreneurs are individuals who create, organize, and operate businesses, taking on greater than normal financial risks in order to do so.