When Apple First Introduced the Apple II Personal Computer in 1977

question 384

Multiple Choice

When Apple first introduced the Apple II personal computer in 1977, industry analysts predicted that very few would be sold. However, a short time after the product was made available, consumers who were young, well-educated, bold, and well-informed began buying them. While those buyers were relatively few in number, marketers like IBM and Compaq were encouraged because other, less adventuresome consumers like businesspeople would likely adopt personal computers later. Based on the diffusion of innovation concept, those first buyers of personal computers were __________.

• A)early adopters
• B)early majority
• C)innovators
• D)product leaders
• E)diffusion leaders

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Definitions:

Venting

The act of expressing emotional tension or stress verbally or through other forms of relief to alleviate psychological pressure.

Guilt Vs. Shame

Guilt involves feelings of remorse for an action, considered a violation of one's values, whereas shame is a painful feeling about oneself as a person.

Bad Thing

An event, action, or object that is deemed undesirable, harmful, or morally wrong.

Bad Person

A judgmental term for an individual who consistently behaves in morally wrong, unethical, or harmful ways according to societal norms.