If a Customer Is Reluctant to Try a New Product

question 72

Multiple Choice

If a customer is reluctant to try a new product because she is afraid it might make her ill, the company is most likely facing a(n) __________ barrier.

• A)usage
• B)risk
• C)value
• D)emotional
• E)psychological

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Definitions:

Channel of Communication

The medium through which a message is transmitted from the sender to the receiver, such as email, phone, or face-to-face.

Encoding

In the context of communication, encoding is the process of converting information into a form that can be transmitted and understood by a receiver.

Communication Process

The sequence of steps through which information is exchanged between individuals or organizations, involving a sender, message, medium, and receiver.

Communication Process

The sequence of steps through which an individual or organization conveys a message to another party, typically involving encoding, transmission, receiving, and decoding of the message.