New Coke Was Repositioned as a Slightly Sweeter, Less Filling

question 98

Multiple Choice

New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi. This product repositioning strategy was designed to __________.

• A)reach a new market
• B)catch a rising trend
• C)change the value offered
• D)change its target audience
• E)react to a competitor's position

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Definitions:

Fluid Regurgitation

The backward flow of bodily fluids, commonly referring to the stomach contents into the esophagus or blood through a valve in the heart.

Pancreatitis

Inflammation of the pancreas.

Inflammation

The body's response to injury or infection, characterized by redness, heat, swelling, and often pain in the affected area.

Pancreas

An organ in the abdominal cavity involved in blood sugar regulation and digestion through the secretion of insulin and digestive enzymes.