-Figure 10-5 Above Shows the Sequential Process of Building Brand

question 296

Multiple Choice

-Figure 10-5 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which stand for __________ and __________.

• A)brand identity; brand emotion
• B)brand performance; brand imagery
• C)consumer judgments; consumer feelings
• D)brand awareness; consumer-brand connection
• E)consumer feelings; brand imagery

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Definitions:

Economic Order Quantity

An inventory management formula that calculates the ideal order quantity a company should purchase for its inventory with the aim of minimizing costs.

Restocking Quantity

The quantity of inventory ordered to replenish stock levels to a predetermined amount.

Inventory Costs

The costs associated with storing, managing, and financing a company's inventory, including such things as warehousing and insurance.

Shortage Cost

Costs incurred when demand exceeds supply, including opportunity costs of not meeting customer demand and potential loss of sales.