There Are Several Factors Why a Consumer Would Be Reluctant

question 70

Multiple Choice

There are several factors why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a value barrier,which occurs when __________.

• A)there are physical,economic,or social risks
• B)there are cultural differences
• C)the financial commitment is too great
• D)there is no incentive to change
• E)the product is not consistent with existing habits

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Definitions:

Adapt Benefits

The strategy of customizing the presentation of a product's benefits to match the specific needs or interests of a potential customer.

Customer

An individual or organization that purchases goods or services from a business.

Gift of Gab

The ability to speak effortlessly and fluently, often used to describe someone who is articulate and persuasive in conversation.

Buying Signal

An indication, either verbal or non-verbal, that a prospect is leaning towards making a purchase.