Imagine That Post Cereal Introduces a Cereal Bar, Trail Mix

question 199

Multiple Choice

Imagine that Post Cereal introduces a cereal bar, Trail Mix Crunch, just like the ones Kellogg's and General Mills already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as these other brands. Post Cereal Trail Mix Crunch cereal bars will also be distributed to the same stores as the products from Kellogg's and General Mills' bars. Which of the following barriers to new product adoption will most likely prevent the success of Post Trail Mix Crunch cereal bars?

• A)value barrier
• B)psychological barrier
• C)risk barrier
• D)usage barrier
• E)social barrier

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Definitions:

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, designed to harmonize the law of sales and other commercial transactions across states.

Security Agreement

An agreement in which the debtor gives the secured interest to the secured party.

Debtor

An individual or entity that owes money or is under financial obligation to another, typically as a result of borrowing funds or purchasing goods/services on credit.

Collateral

Assets that are offered to secure a loan or other credit and that can be seized by the lender if the loan is unpaid.