A Good Brand Name Should: (1) __________; (2) Be Memorable

question 54

Multiple Choice

A good brand name should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

• A)never have a humorous connotation
• B)suggest the product benefits
• C)not be easily imitated
• D)be patented
• E)easy to spell and pronounce

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Definitions:

Ownership

The state or fact of exclusive rights and control over property, which can be an object, land/real estate, intellectual property, or some form of rights to assets.

Benefits

Forms of value, other than payment, provided to employees in return for their contribution to the organization, such as healthcare, pensions, and leave entitlements.

Income Statement

A financial statement that shows a company's revenues and expenses over a specific period of time, ultimately presenting the net profit or loss.

Revenue Recognition

The accounting principle that deals with the specific conditions under which revenue is recognized and determines how to account for it.