Managers Often Use Two Special Indexes to Help Identify Strong

question 3

Multiple Choice

Managers often use two special indexes to help identify strong and weak market segments in order to provide direction for marketing efforts. One of these indexes is the BDI, or

• A)business development index.
• B)brand development index.
• C)business-portfolio development index.
• D)buyers development index.
• E)benchmark development index.

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Definitions:

Administrative Agency

A government agency responsible for the oversight and administration of specific functions, such as regulation or enforcement of laws and policies.

Legal Standards

Established principles and criteria in the legal system that guide the conduct of legal cases and the administration of justice.

Regulatory Flexibility Act

A U.S. law that aims to minimize the impact of regulations on small businesses and other small entities by requiring federal agencies to consider less burdensome alternatives.

Small Businesses

Enterprises characterized by a small number of employees, limited revenue, and size within their industry.