-Figure 10-5 Above Shows the Sequential Process of Building Brand

question 296

Multiple Choice

-Figure 10-5 above shows the sequential process of building brand equity. The third step is to elicit the proper consumer responses to a brand's identity and meaning. This step consists of two dimensions, D and E, which stand for __________ and __________.

• A)brand identity; brand emotion
• B)brand performance; brand imagery
• C)consumer judgments; consumer feelings
• D)brand awareness; consumer-brand connection
• E)consumer feelings; brand imagery

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Definitions:

Shiver

An involuntary body response involving rapid, rhythmic muscle contractions to generate heat when feeling cold.

Dry Heat

A method of sterilization or therapy that uses hot air or an open flame, without the presence of moisture.

Penetrates Tissue

Refers to a substance or device that enters or passes through bodily tissue.

Aquathermia Pad

A therapeutic device that uses water and temperature regulation to provide heat or cold therapy to specific parts of the body.