The Four Steps in the Sequential Process of Building the Brand

question 110

Multiple Choice

The four steps in the sequential process of building the brand equity pyramid include: (1) developing positive brand awareness; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning;and (4) __________.

• A)easing consumers' decision making
• B)forming a brand personality
• C)creating a consumer-brand connection
• D)rewarding loyal customer behavior
• E)developing brand licensing criteria

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Definitions:

High-Involvement

An approach or strategy where employees are deeply engaged and participate in decision-making, problem-solving, and other aspects of organizational performance.

Lecture Format

A traditional method of instruction where an educator delivers a presentation to a large audience primarily in a one-way communication mode.

Lesson Plan Cover Page

The first page of a lesson plan document, typically including such details as the lesson title, date, teacher's name, and objective overview.

Training Objectives

Specific, measurable goals that describe what participants should know or be able to do at the end of a training program.