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Equipment-based services like ATMs, online brokerage firms, and automated car washes, do not have the marketing concern of
Conditioned Stimulus
A stimulus which was initially neutral but, upon being linked with an unconditioned stimulus, elicits a conditioned response.
Laughing
The act or an instance of reacting to something funny or amusing by making spontaneous sounds and movements of the face and body.
Touching
Pertaining to physical contact perceived through the sense of touch, often conveying warmth, comfort, or emotional communication.
Extinction
In psychology, the gradual weakening and eventual disappearance of a conditioned response; in biology, the dying out of a species.
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