Commercialization Refers to

question 215

Multiple Choice

Commercialization refers to

• A)the point at which a new product has diffused throughout the marketplace.
• B)the introduction of an offering to sequential geographic areas of the U.S.
• C)exposing actual products to prospective consumers under realistic purchase conditions.
• D)the stage of the new-product process that positions and launches a new product in full-scale production and sales.
• E)the point where new-product concepts are transformed into prototypes.

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Definitions:

Specialization

The process of focusing on and becoming expert in a specific area of knowledge or activity.

Differentiation

The process of identifying and emphasizing the unique characteristics or features of a person, product, or organization.

Integration

The process of combining or coordinating separate elements or groups into a unified whole, often seen in organizational, social, or technological contexts.

Horizontal Differentiation

A structural feature of an organization that involves the division of labor and the specialization of tasks horizontally across departments.