What Are the Three Types of Data Needed from Consumers

question 97

Essay

What are the three types of data needed from consumers to develop a perceptual map?

---

Definitions:

Production Budget

An estimate of the total cost of production for a particular period, considering factors like raw materials, labor, and overhead expenses.

Merchandise Purchases Budget

A financial plan outlining the projected purchases of inventory needed to meet expected sales demand.

Sales Forecast

A Sales Forecast is an estimate of the amount of sales a company expects to achieve over a specific period, based on market research, historical data, and other predictive methods.

Cash Budget

A financial plan that estimates cash inflows and outflows over a specific period, enabling effective cash management.