Using an Existing Brand Name to Introduce a Product That

question 339

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar product category seems like a good idea. This is what Cosmopolitan, purveyor of fashion magazines, did when it introduced its own __________, which failed quickly.

• A)aspirin
• B)yogurt
• C)disposable underwear
• D)soda (soft drink)
• E)perfume

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Definitions:

Grey Matter

The region of the brain and spinal cord that is rich in neurons and neural connections, critical for processing and cognition.

Synaptic Pruning

The process of eliminating weaker synaptic connections while strengthening those that are used more frequently, crucial for healthy brain development.

Adolescents

The developmental stage that typically occurs between childhood and adulthood, often marked by physical, psychological, and social changes.

Attempted Suicides

Instances where an individual tries to end their own life but does not result in death.